Risk Communication– Strategies for Preparing to Speak with the Public with a Focus on Emerging Contaminants

The webinar was presented for informational purposes. The views expressed do not necessarily reflect those of each of the NEWMOA-member states, and the strategies and technologies discussed should not be considered an endorsement by NEWMOA or its members.

Presenter: Jenny Phillips, Director Technical Development Unit, TRC Companies

View Jenny’s Presentation [PDF]

Communications regarding emerging contaminants such as per- and poly-fluoro alkyl substances (PFAS) adds several challenges to an already challenging practice. The goal of risk communication is to simply and clearly present information to interested parties regarding the potential for adverse risk and potential exposures, and also to listen. The objective of this presentation was to discuss the common challenges in communicating risk effectively and provide some suggestions which can create opportunity to build trust and set a path forward of cooperation. Through use of some key tools, risk communication and its acceptance by the public and stakeholders can be greatly improved. Key tools for discussion include: 1) determination of key messages 2) relationship building to earn and gain trust 3) do the work, understand the target audiences and 4) be open about what you know and what you don’t know.