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People, Planet, Profit: How to Benefit from Sustainable Initiatives in Hospitality
September 18, 2012 @ 12:00 pm - 1:00 pm
I’ve certified my hotel as “green”, now what? Many hotels understand the value of improving their facilities operations through energy efficiency, water conservation, buying green amenities, and other actions. So how do you convey the value of these efforts to your customers? In this webinar, participants learned how to market sustainability initiatives in a welcoming and local experience way.
Introduction – 5 min
Kim Trella, CT Green Lodging, CT Dept of Energy & Environmental Protection
How to Benefit from Sustainability Initiatives in Hospitality – 40 min
Rauni Kew, Public Relations and Green Manager, Inn by the Sea, Cape Elizabeth, Maine
Questions & Discussion – 15 min