People, Planet, Profit:
How to Benefit from Sustainable Initiatives in Hospitality

I’ve certified my hotel as “green”, now what? Many hotels understand the value of improving their facilities operations through energy efficiency, water conservation, buying green amenities and other actions. So how do you convey the value of these efforts to your customers? In this webinar, participants will learn how to market sustainability initiatives in a welcoming, local experience and involvement way. Learn how to increase your appeal to your customers while helping the environment. See the webinar agenda below:

Introduction – 5 min
Kim Trella, CT Green Lodging, CT Dept of Energy & Environmental Protection

How to Benefit from Sustainability Initiatives in Hospitality – 40 min
Rauni Kew, Public Relations and Green Manager, Inn by the Sea, Cape Elizabeth, Maine

Questions & Discussion – 15 min

A Recording of the webinar is available in Windows Media Player (wmv) format.

For more information, contact Andy Bray at .